With the vast majority of Job Seekers turning to the Internet as their sole means of finding a job, it is crucial to have a Job Seeker - friendly place on your website where they can learn about your company, why it is a great place to work, what opportunities are currently available and find a quick an easy way to apply.

Additionally, having a Career Portal that presents both your company and your job openings in the best light allows you to capture website traffic from potential customers who are curious about working with or for your company. This "Free Branding" helps companies in other ways besides attracting Top Talent.